Nancy Soriano is a content, commerce, and brand strategist who has worked in media and publishing for 20 years. Passionate about design, artisanal, women entrepreneurs, and the lifestyle around home, garden, and food, Nancy is an innovative thinker and collaborator who develops and diversifies brands and businesses for today's consumer market in both print and digital media. Skilled at guiding, planning and launching new businesses & new business divisions, often-blending e-commerce, community engagement, and lifestyle content together, Nancy is a sought-out speaker and consultant who embodies the female American consumer and how she lives her life. As such, she is able to create content and build community that appeals to women everywhere.


As the former editor-in-chief of Country Living, Nancy brought a modern sensibility to a legacy brand, redefining the notion of country as being synonymous with American style. During her 10-year tenure, she built the magazine into the multi-platform brand it is today, including its book division, website (, events (Nancy conceived and launched the Country Living Fair and the Women Entrepreneur event), broadcast (A+E, DIY Network, & the Style Network programming), licensed products (QVC, Lane furniture, food, and the Artisan Collection), and the Country Living SIP Division (Country Living Restoration, Country Living Collection, Country Living Dream Homes, Country Living Cooking, and Country Living Gardener). In 2007, Ad Age named Country Living one of the top 10 magazine brands in the United States.

In 2009 Nancy co-founded, with Jo Packham, The Creative Connection, (TCC) a three-day crafting/DIY and social media conference. The Creative Connection was the first national event to bring together creative women and women entrepreneurs from 46 states and four countries that are passionate about handmade/DIY and taking their business and social media skills to the next level. TCC brought together into one event, creative workshop classes, social media seminars and business panels, all led by industry leaders. Sponsors and media partners included Etsy, Starbucks, Sterling Publishing, McDonalds, Better Homes & Gardens, BlogHer, Stampington & Company, Where Women Create, ScrapBlog, and more.


As Community Leader|Publishing Director for Craft at F+W Media, Nancy transformed a legacy book business into multi-platform print and digital experiences: re-launch and content strategy for e-commerce (, flash sale site and online communities ( and, events, online learning, ebooks, and talent acquisition.


Nancy has been a regular guest on TODAY, Good Morning American, CNN, The CBS Early Show, QVC, and HGTV. She is a frequent guest on Martha Stewart Sirius Radio and a speaker at Etsy, The Sewing Summit, and Vogue Knitting Live. Her home has been featured in numerous publications including Country Living, Where Women Create, and on HGTV, and The Style Network.


Today, Nancy consults on cross-platform content strategies, content creation, product development, and events. An avid home cook who can usually be found baking in her kitchen weekend mornings and preparing for Sunday night dinner with family and friends, Nancy lives in New York with her husband and son in a 1924 Tudor Cottage.